Shreyas Bal.

BCG aimed to develop an innovative, patentable soda dispenser while strategically bypassing the existing patent of Ninja Thirsti. The project involved an in-depth analysis and deconstruction of the Ninja Thirsti patent, alongside a comprehensive study of related patents in the domain.

Additionally, key opportunity areas were identified to strategically position the new product in the market. This entire process was successfully completed within an impressive timeframe of just one week.

INDUSTRY

YEAR

INTELLECTUAL PROPERTY